It's a recurring meme on right-wing social media websites. But how did Republicans settle on the Brandon phrase as a G-rated substitute for its more vulgar three-word cousin? By Anthony Zurcher. Just this month, thanks to Joe Biden. It just maybe won't have the same level of staying power. Parody children'sbooks were written making fun of him. SIMON: OK. Four weeks from now, will we know what anybody says - anybody means when they say, Let's Go, Brandon? South Carolina Republican Jeff Duncan wore a "Lets Go Brandon" face mask at the Capitol last week. The origin of this phenomenon is sad but also predictable,. Sen. Mitch McConnells press secretary retweeted a photo of the phrase on a construction sign in Virginia. [26] He attributed the popularity of the phrase to frustration with Biden's "disastrous policies", including his handling of the COVID-19 pandemic and the southern border. It's an in-joke, a wink and a nod for elected politicians and supporters to share andsay "hey, I'm a part of the team". America's presidents have endured meanness for centuries; Grover Cleveland faced chants of "Ma, Ma Wheres my Pa?" SIMON: Well, you know, covfefe - and I don't know SIMON: If there is a correct pronunciation since it's not a word. UNIDENTIFIED REPORTER #2: Republican member of Congress wearing a mask that says Let's Go, Brandon. The conservative social media ecosystem quickly latched onto the moment. Tennessee becomes first state to ban drag shows on public property, Amazon delays construction on second phase of HQ2 in Arlington, Cocktails lead beer as the nation's most money making alcoholic beverage. On this Wikipedia the language links are at the top of the page across from the article title. SIMON: There is Brandon Brown, a champion NASCAR driver - won this month at Talladega. As for Facebook, leaked company documents have recently revealed how the platform increasingly ignored hate speech and misinformation and allowed it to proliferate. Let's Go Brandon is a euphemistic phrase used by critics of US President Joe Biden to mean "Fuck Joe Biden." On social media, the phrase is commonly used as the hashtag #LetsGoBrandon. And Southwest said in a statement after its pilot used the phrase that the airline takes pride in providing a welcoming, comfortable, and respectful environment and that behavior from any individual that is divisive or offensive is not condoned.. Either way, the phrase "Let's go, Brandon!" it may have seemed cryptic and weird to many who were listening. GPB is committedto bringing you comprehensive news coverage from Georgia, across the country and around the world. But anger has now moved beyond die-hard Trump supporters, said Stanley Renshon, a political scientist and psychoanalyst at the City University of New York. "The Story Behind "Let's Go Brandon," the Secretly Vulgar Chant Suddenly Beloved by Republicans", "Biden's critics hurl increasingly vulgar taunts", "Why a Pilot Is Under Investigation for Saying 'Let's Go Brandon, "College students chant 'F--- Joe Biden' at football games", "University Of Wyoming Football Attendees Chant "F Joe Biden" During Saturday Game", "NBC NASCAR Reporter Kelli Stavast's Response To Anti-Joe Biden Chant Is Hilarious", "Megadeth frontman Dave Mustaine slams COVID-19 restrictions during concert: 'This is called tyranny, "Protesters chant 'f*** Joe Biden and de Blasio' as thousands of teachers lose work due to vaccine mandate", "How 'Let's Go Brandon' became code for insulting Joe Biden", "Why are MAGA supporters chanting 'Let's Go Brandon' to mock Democrats? Bill Clinton was criticized with such fervor that his most vocal critics were labeled the Clinton crazies.. Two protesters dropped the euphemism entirely, holding up hand-drawn signs with the profanity. This field is for validation purposes and should be left unchanged. [62] The term is often used when Biden "goes on the offensive". His mother wrote a book called Brandon Spots his Sign, and they later met Brandon Brown. Matthew Delmont, a history professor at Dartmouth College, said that the big difference between the abuse then and now was the expansion of social media. Instead, they showed a slogan that's become popular with critics of President Biden. SIMON: And the NBC reporter just thought that what they heard was, let's go, Brandon? [55] In April 2022, a class-action lawsuit was filed in Florida by plaintiff Eric De Ford against the LGBcoin cryptocurrency company and its promoters Brandon Brown, NASCAR, and political commentator Candace Owens. Bash the Politicians! Boeing employee bought lottery ticket because it was at $747M, a nod to the aircraft. [28] Senator Ted Cruz posed with a "Let's Go Brandon" sign that was hung in Houston at the 2021 World Series. So there's, like, demographic target overlap. "[23], On November 20, 2021, the editorial board of the Pittsburgh Post-Gazette said that the chant "reveals a moral bankruptcy of those who chant it even in church". But its done with a little bit of a class. The crowd behind him was chanting something at first difficult to make out. The phrase was spotted on T-shirts as well as a banner pulled by a plane at Donald Trump's rally at . "F***Trump" graffiti still marks many an overpass in Washington, DC. ", Overwhelmingly, yes. Americans are accustomed to their leaders being publicly jeered, and former President Donald Trumps often-coarse language seemed to expand the boundaries of what counts as normal political speech. A Lets Go Brandon sign appeared at a Boston College vs. Syracuse college football game in early November. I yield back. Oliver Povey Olabolob DeSantis, others in the crowd respond with chants of 'Let's go Brandon' and We love Casey as deputies remove the man. "Let's go, Brandon!" has become a popular refrain among US conservatives. One of them is that the phrase is a very shareable and adaptable phrase that can be sort of said publicly in the way that cursing out the president cannot. When Republican Rep. Bill Posey of Florida ended an Oct. 21 House floor speech with a fist pump and the phrase "Let's go, Brandon!" it may have seemed cryptic and weird to many who were . For an optimal experience visit our site on another browser. "Let's go, Brandon" is a code that Republicans use to insult Joe Biden. The attempts for further-right groups to hijack the conversation right now have been mostly unsuccessful, with the exception being militia groups, which were already doing this kind of stuff anyway. Lawmakers, musicians, politicians Sens. Even the racism and vitriol to which former President Barack Obama was subjected was tempered in part because Twitter was relatively new. And you can put it on a mask, say it out loud or put it on a yard sign and not have your neighbours come knocking to complain or get tossed out of your local cafe for swearing. Republican politicians wear masks with the phrase. [12], According to The Independent, on October 19, "The anti-Biden war cry 'Let's Go Brandon' is no longer a conservative media phenomenon, it's infiltrating mainstream popular culture and is now number one and two on iTunes, knocking Adele's new single into third place. Thomas Jefferson and Andrew Jackson were the subject of poems that leaned into racist tropes and allegations of bigamy. Sane people aren't offended by it. An autistic eight years old boy named Brandon Brundidge had seen signs with the "Let's Go, Brandon" phrase on a spring break trip to Houston in March. You cannot legally sue the government for defamation. Brown, or the "real Brandon," drives for a short-staffed, underfunded NASCAR team owned by his father. [2][3] The phrase quickly spread to popular culture, with rap songs using the phrase placing high on record charts. Thomas Jefferson and Andrew Jackson were the subject of poems that leaned into racist tropes and allegations of bigamy. But it became increasingly clear they were saying: "F- Joe Biden.". Let's go, Brandon!". (Al Drago/Bloomb. [1] In private, he was ambivalent about the phrase because it overshadowed his Talladega win and threatened to scare off corporate sponsors leery of controversy. STALL: And that word was printed all over different liberal brands. This past week, Bidens motorcade was driving past a "Lets Go Brandon" banner as the president passed through Plainfield, New Jersey. On a Southwest flight from Houston to Albuquerque, the pilot signed off his greeting over the public address system with the phrase, to audible gasps from some passengers. He cited the Afghanistan withdrawal, the southern border situation and rancorous school board debates as situations in which Biden critics feel that "how American institutions are telling the American public what they clearly see and understand to be true, is in fact not true. 'Cause it's all for one and it's one for all. Let's go Brandon. [29][30][31], On November 12, 2021, when asked about Biden's views regarding the phrase, White House Press Secretary Jen Psaki responded, "I don't think he spends much time focused on it or thinking about it. Well, the "Brandon" being referenced is actually NASCAR driver Brandon Brown, but the phrase isn't intended to be a sign of support for the wheelman. STALL: No. Texas Sen. Ted Cruz posed with a "Lets Go Brandon" sign at the World Series. Two words showed something was wrong with the system, When Daniel picked up a dropped box on a busy road, he had no idea it would lead to the 'best present ever', issued apologies for photo shoots holding a prop of his bloody, severed head, Plans to redevelop 'eyesore' on prime riverside land fall apart as billionaires exit, Rare sighting of bird 'like Beyonce, Prince and Elvis all turning up at once', 'What else is down there?' Unless you are living in a cave, you know what it means, he said. Earlier this week, a video from a NASCAR race at Alabama's Talladega Superspeedway went viral on social media after a reporter claimed the crowd were chanting 'Let's go Brandon!' when they were actually shouting 'F*** Joe Biden.'. Brandon Brown, a 28-year-old driver, had won his first Xfinity Series and was being interviewed by an NBC Sports reporter. "Before the expansion of social media a few years ago, there wasnt an easily accessible public forum to shout your nastiest and darkest public opinions," said Matthew Delmont, a history professor at Dartmouth College. All, all, all, we the people, we the people. "[25], Republican politicians have used the phrase publicly. Cruz posed with a Lets Go Brandon sign at the World Series. A group chanted "Let's go, Brandon" outside a Virginia park when Biden made an appearance on behalf of the Democratic candidate for governor, Terry McAuliffe. The issue was, the reporter interviewing Brown said they crowd was cheering for Brandon's win, but really they were chanting "F*** Joe Biden.". What does 'Let's Go Brandon' mean? Sean Gardner/Getty Images. How did it become the catchphrase that it is? Brandon is the embodiment of the new American dream, where everything's free, but everyone is still angry. it may have seemed cryptic and weird to many who were listening. The phrase began making the. But how did Republicans settle on the Brandon phrase as a G-rated substitute for its more vulgar three-word cousin? #LetsGoBrandon, Chad Prather (@WatchChad) October 11, 2021, Biden has a 38% approval rating, and 7 out of 10 polled do not want him to run in 2024. Driver Brandon Brown was being interviewed by NBC Sports reporter Kelli Stavast as the crowd behind him chanted something difficult to make out. "Let's go, Brandon" does mean something to the people who are chanting it: It means "Fuck Joe Biden," which resonates with anybody who strongly dislikes the president, and it also means . But it became increasingly clear they were saying: "F--- Joe Biden.". The phrase Let's Go, Brandon was boosted all over the country. We the people. Graffiti still marks many an overpass in Washington, D.C. George W. Bush had a shoe thrown in his face. Brown, on the other hand, seems to appreciate his unexpected part in the phenomenon. A portion of the U.S. was already angry well before the Brandon moment, believing the 2020 presidential election was rigged despite a mountain of evidence to the contrary, which has stood the test of recounts and court cases. The BBC is not responsible for the content of external sites. On social media, the phrase is commonly used as the hashtag #LetsGoBrandon. [46], On January 25, 2022, Kid Rock released a single, "We the People", in which he attacks the media, Dr. Anthony Fauci, masks, COVID-19 restrictions, and Big Tech, and which features the chant "Let's go Brandon" in the chorus. When the president visited a construction site in suburban Chicago a few weeks ago to promote his vaccinate-or-test mandate, protesters deployed both three-word phrases. The expression became popular as a way of expressing opposition to Joe Biden without using the explicit phrase it represents. "Let's go, Brandon!" has become a popular refrain among US conservatives. NASCAR and NBC have since taken steps to limit "ambient crowd noise" during interviews, but it was too late the phrase already had taken off. 2023 BBC. By Anthony Zurcher. F CNN. The commander-in-chief was ambushed during a feel-good holiday event with children when an Oregon parent participating remotely interjected "Let's go Brandon," a phrase that is code for an . His Save America PAC now sells a $45 T-shirt featuring "Lets go Brandon" above an American flag. But its hidden G-rated camouflage has sparked others to use the saying more than the original expletive-laced chant at the NASCAR crowd. But yeah. No one is really cheering on a guy named Brandon. It is also tangible proof that for all Biden's campaign-trail and inaugural-address talk of unity and political reconciliation, conservative animosity toward the Democratic chief executive has become firmly entrenched. He chose not to stop them. The line has become conservative code for something far more vulgar: "F- Joe Biden." The phrase caught on as a euphemistic insult to the president, and it quickly began popping up everywhere. Fact check:False claim that 'Let's go Brandon' chant was classified as hate speech, Fact check:Image of cargo ships spelling out 'Let's go Brandon' originated as satire, It's a direct insult to Biden. Billboard reported last week that the artistLoza Alexandervaulted into the Hot 100 with the Oct. 30 debut song"Let's Go Brandon." Here's what 'Let's Go, Brandon' actually means and how it made its way to Congress. It's "Let's Go Brandon." But how did Republicans settle on the Brandon phrase as a G . A relaxed Mr Biden responded, "Let's go Brandon, I agree," and attempted to keep the conversation going. ", "F--- Trump" graffiti still marks many an overpass in Washington, D.C. George W. Bush had a shoe thrown in his face. "Let's go, Brandon!" As a reminder, this sub is for discussion, memes, and news about leaving the Left, or reasons to do so. As Biden made his speech, someone shouted Lets go, Brandon over and over again. Pro-Biden tweets Below, meanwhile, you'll find a sampling of some recent tweets showing the new . While in office, Trump was subjected to as many mean nicknames as he dished out. The awkward and quite frankly hilarious moment, occurred when NBC reporter Kelli Stavast was interviewing Brandon Brown following his victory, so you can . [51] Brandonbilt's spokesman told Fox Business that approval was received on December 26,[52] but on January 5, 2022, FOX Sports journalist Bob Pockrass reported that NASCAR had not approved the sponsorship. South Carolina Republican Jeff Duncan wore a "Lets Go Brandon" face mask at the Capitol last month. The shocking legacy of the Dutch 'Hunger Winter', Why Alex Murdaugh was spared the death penalty, 'Trump or bust' - grassroots Republicans are still loyal. The phrase is used as an insult . ", "Unless you are living in a cave, you know what it means," he said. That makes them inimical to. False claim that 'Let's go Brandon' chant was classified as hate speech, Image of cargo ships spelling out 'Let's go Brandon' originated as satire, showed the pilot signingoff his greeting over the public address system with the phrase, Your California Privacy Rights/Privacy Policy. [7][8], The Washington Examiner reported that "Fuck Joe Biden" was chanted by some attendees at a Megadeth concert in September 2021,[9] and at an October 2021 protest in response to a vaccine mandate for educators in New York City. Secrets to eating less salt at every meal. There are some who say that part of the popularity of this whole Lets Go Brandon thing comes from people who like using a code to basically troll Democrats. Discuss Social and Political issues that are affecting you. There was no TikTok. Here's how these three words have quickly become an anti-Biden meme among conservatives. What does 'Let's Go Brandon' mean? [20] In October 2021, Brown's Brandonbilt Motorsports team was struggling to acquire sponsorship, as companies were hesitant to support him due to his indirect association with the chant and its political undertones. [47][48], In early November, the right-wing[49] crypto coin LGBcoin (LGB) began trading,[50] and on December 30, 2021, LGBcoin announced that it would be sponsoring Brandon Brown's Brandonbilt Motorsports for the 2022 NASCAR Xfinity Series season. "Let's go America," Brown concluded the op/ed. The phrase "Let's go, Brandon" actually means "F--- Joe Biden." Photos: 'Let's go, Brandon,' a cryptic code that insults President Joe Biden. "The meme feeds into several long-running beliefs in conservative circles - that liberals are snowflakes who get offended at things quickly and that so-called liberal media will censor all criticism of Biden," Amarasingam says. He's the founder of MilitiaWatch. Let's . It started at an Oct. 2 NASCAR race at the Talladega Superspeedway in Alabama. That. Ron DeSantis refers to the Biden Administration as the 'Brandon Administration.' As the crowd chants 'Let's go, Brandon,' the governor explains his version of the origins of the phrase. Photographer: A. Americas presidents have endured meanness for centuries; Grover Cleveland faced chants of "Ma, Ma Wheres my Pa?" Without knowing the political. A Southwest Airlines pilot is also facing an internal investigation for allegedly saying, Lets go, Brandon, over the intercom during a flight from Houston to Albuquerque last week. The team has long struggled for sponsorship and existing partners have not been marketing the driver since the slogan took off. "We never fail to be horrified by some new outrage.". SIMON: I - do you really think conservatives use Karen to describe a white woman bigot? Here's what it means, and how it came about. It's harmless political speech. Driver named Brandon Brown won the race, and fans were chanting in the crowd. [13] It debuted at number 28 on the US Hot 100. "Let's go us. DeSantis explains origins of 'Let's go, Brandon' Speaking in West Palm on Wednesday, Nov. 3, Florida Gov. Retailers such as Culper Precision and My Southern Tactical are selling AR-15 magazines printed with the words Lets Go Brandon., It's been embraced by Republican politicians, NBC News national security and intelligence correspondent Ken Dilanian said on TODAY. "Let's Go Brandon" flags dot Daytona International Speedway. And if you object and are taking it too seriously, go away.". ", Trump hasn't missed the moment. The donations go towards the Save America PAC, essentially Trump's fundraising arm while he's not officially running for office. BILL POSEY: And they're not going to sit back and take it much longer. What about Karen? "The most successful memes often consolidate various grievances of a particular community into one picture that speaks a thousand words. And a group chanted "Let's go, Brandon" outside a Virginia park on Monday when Biden made an appearance on behalf of the Democratic candidate for governor, Terry McAuliffe. On a Southwest flight from Houston to Albuquerque, the pilot signed off his greeting over the public address system with the phrase, to audible gasps from some passengers. After firings and claims of bias, staffers say they fear more damage on his way out. Mr. I stand with Southwest Airlines employees that took a stand against mandates. But now it's being used to sell guns and ammunition. Stavast suggested that the crowd was saying, Lets go, Brandon! However, it later became apparent that the crowd was shouting, F--- Joe Biden.. Here's why, Coney Island casino and resort: First look at name, renderings, Disneyland banned Rebel Wilson over selfie, actress says, Giant bug found at an Arkansas Walmart identified as a Jurassic-era insect. Go Brandon, but we all know what the sayin' mean. But who knows how long its shelf life will be, NBC News senior Washington correspondent Hallie Jackson also reported on TODAY. Let's go, Sylvia! Use lower-sodium salt, sauces to cut salt intake by 30% and let the natural flavours of your food shine. "But it's done with a little bit of a class. Jump to page: Under oath in a $1.6 billion defamation case, Murdoch says he wishes Fox News had been "stronger in denouncing" false claims of election fraud. Chants of "Fuck Joe Biden" began during sporting events in early September 2021. [1] The slogan has become well known through use by Republican politicians and critics of Biden. NBC reporter Kelli Stavast was interviewing the winner, driver Brandon Brown, when members of the crowd in the grandstand behind them began chanting an obscenity directed at the president. Greg Abbott and Texas Sen. Ted Cruz, who have both shared the slogan on Twitter. I am a bot, and this action was performed automatically. Michael Pack is nearing the close of his turbulent tenure as CEO of the parent agency to the Voice of America. But search engines and moderators would be capable of catching it. It inspired him to try swimming and biking without training wheels. #LetsGoBrandon. Associated Press writers Aamer Madhani, Mary Clare Jalonick, Brian Slodysko and Will Weissert in Washington and Jenna Fryer in Charlotte, N.C., contributed to this report. Senator Chris Murphy, made posts referencing "Dark Brandon" on social media. Southwest said in a statement that the airline "takes pride in providing a welcoming, comfortable, and respectful environment" and that "behavior from any individual that is divisive or offensive is not condoned. With Joe Biden's victory, Fox is stepping warily to avoid alienating Trump supporters. Some gun dealers are even using the phrase to market weapon parts. What about use of the word Karen? The phrase Let's Go, Brandon was boosted all over the country. Now it's made its way to Congress. 'Let's go, Brandon' secretly insults President Biden. SIMON: The original chant for which Let's Go, Brandon is - has become a euphemism - let me put it that way - is crude, but not violent. [66], The slogan posted on a sign at a saloon in Jarbidge, Nevada, An automobile with the slogan written on the rear glass, parked in The Villages, Florida. The phrase was spotted on T-shirts as well as a banner pulled by a plane at Donald Trump's rally at . It all started at the end of a televised Nascar stock car race in Talladega, Alabama, on 2 October. On Friday night, a Southwest Airlines pilot allegedly said "Let's go Brandon" over the plane intercom, causing a stir on board and prompting an investigation by the airline. But where did Lets go, Brandon come from? Even former US President Donald Trump is selling Lets Go Brandon T-shirts and caps from his Save America store. A vulgar chant by racing fans in Alabama has morphed into a conservative meme, 'Trump or bust' - grassroots Republicans are still loyal. "We never fail to be horrified by some new outrage. The obscene chant, and the Brandon slogan that arose from it, reflect the raw frustration of a political movement that three years ago controlled the presidency and both chamber of Congress but now are in the political wilderness. [19] The slogan has been printed on clothing, a billboard, and a banner flown behind a plane over a pro-Donald Trump rally in Iowa. [62] Several White House officials, members of the Biden team, as well as U.S. "Let's Go Brandon" has become the latest tagline tacked on to commentary by folks on the conservative end of the political spectrum. I mean, I think a close analogue would be when Trump tweeted covfefe (ph), or however you pronounce it. And if you object and are taking it too seriously, go away. Some conservatives view Ms Stavast's attribution of the Biden chant as yet another example of the media covering up for and protecting Biden by downplaying what they view as the depth of the president's unpopularity. Lets go, Brandon is a code that Republicans use to insult Joe Biden. Sen. Mitch McConnells press secretary retweeted a photo of the phrase on a construction sign in Virginia. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live, learn, and work. [13] A country rap song of the same name was recorded by Forgiato Blow. The perceived media filter has also been a key component for the popularity of the Brandon meme. Good manners is not something they have ever suffered from, and the crowd cheered. "Memes, like political slogans, reinforce community, and neatly outline the boundaries of the in group and out group," says Amarnath Amarasingam, an associate professor of political studies at Queen's University in Ontario, Canada.
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